You don’t need to be Stephen King, but…

Storytelling is a skill that’s never underappreciated.

From Shakespeare to Charlotte Brontë, history is littered with storytellers who have influenced culture for hundreds of years.

And while October might be the month of all things supernatural, you don’t Stephen King to be able to tell an effective story.

I was filming testimonial content for a client recently and we had a great day filming, once the contributor got into the groove in front of the camera.

Which made me think, not everyone knows what makes a great testimonial, so I thought I’d share a couple of tips that’ll help you tell the story of who you are, what you do, and why people should choose you.

After all, that’s what testimonials are designed to do, right?

First thing’s first, think about who you want on camera.

When it comes to customers, you want to showcase the success stories where the work you’ve done has made a real difference for them.

The reality is that the best customers are the ones you’ve already got, so use them to tell your story and give potential customers the trust and confidence that you’re the right choice. 

Research is easier than ever to do, so it’s important that you give people enough information to be able to make an informed decision.

Variety is the spice of life, as they say.

The key to a successful testimonial is to vary who we’re seeing on the screen – whether you’re B2B or B2C, there’s a whole world of people and businesses out there… and we all like to see people and things we can relate to.

Then it’s all about painting a picture of who you are and what you stand for, which is the ultimate goal when it comes to testimonials. 

Well-planned content feels seamless and captures attention AND retains it… and once you’ve done that, you’re building the trust to get more customers. 

If you’ve got an upcoming project, whether it’s testimonials, an event or anything else, and want to speak about it, get in touch here.

Speak soon,

Ben (The Video Guy)