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Why you SHOULD be doing more video…

Someone sent me a video the other day that I then forwarded onto another friend of mine… which got me thinking.


Today, we share video content without even thinking about it.


The barrier that exists with sharing so much other content is broken down when it comes to useful, funny, insightful, or entertaining content.


We all spend so much time-consuming video content, whether that’s the latest episode of The Traitors on BBC iPlayer, scrolling the latest trends on TikTok or even learning something new on YouTube.


All of which points to one thing:


You should be doing more video content.


No ifs, no buts, no maybes – like a Sith, I’m dealing in absolutes.



Video content accounts for more than 80% of all online traffic and videos by their very nature, much more shareable than any other form of content.


So, my question is simple:


When are you going to record your next video?


If you’ve got one lined up, great. If not, why not? And if video’s not even on your radar, I’d love to know why not?



Speak soon,

Ben

 
 
 

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