Who doesn’t love a gold medal?

I’ve been watching a lot of the Olympics over the last week. 

Who knew sailing, mountain biking, and archery could be so dramatic? 

Triumph in the face of adversity or against all odds is always good value and there’s no better place for it than the Olympics.

It’s meant that I’ve been tuning into BBC iPlayer a lot as coverage flicks between gymnastics, tennis, hockey, canoe slalom and skateboarding.

And it’s fair to say that it’s a broadcasting masterclass – the coverage is incredible and the ability from presenters and pundits to turn their attention from one sport to the other is nothing if not impressive.

Thankfully, not all video is as much of a physical undertaking as the Olympics (I dread to think how many camera operators are in action at any one time in Paris!).

And there’s even more that’s not being shown on the BBC, so that’s not even the half of it…

Live sport is one thing that will always attract audiences but when it comes to content online, there’s more of an audience than ever. 

And it’s not just sport, it’s everything. 

We’re accustomed to consuming video, and it presents an opportunity for businesses to take advantage of.

With the right video, you can get your message in front of the right person at the right time and get them into a position to take the next step.

That might be purchasing a product or service, making a phone call, signing up for a demo or whatever your next point in the process is…

If you want to talk more about video, you’ve got an upcoming event, project or just want to talk about video more generally, get in touch here.

Speak soon,

Ben (The Video Guy)