When is a video not a video?

Something is always more exciting when it happens on your doorstep, isn’t it?

Even the mundane suddenly becomes interesting when it involves Maureen next door or your Uncle Steve. 

The same is true about houses going up for sale – it’s not something you particularly notice unless you’re looking to buy OR it’s down your street.

When I saw a house down the road from us had gone up for sale, me being my nosey self, I popped online and found the listing.

It’s a lovely house and as ever, I’m sure it’s even better than the pictures show.

But one thing slightly let the listing down – despite offering a video on the listing, it was simply a slideshow of the images you can already scroll through.

Essentially, it was a video that wasn’t a video.

After all, I can peruse the photos at my leisure, so compiling them into a video where I’d have to pause to have a proper look at anything doesn’t particularly do anything for me.

It’s the same story when it comes to homepage videos, too.

The purpose of the video is to capture attention and give you enough information to keep your interest and take action, whether that’s exploring the website, getting in touch, downloading a PDF or info pack or setting up a demo.

We’re all so used to consuming video that having a video that showcases your business in the right light can make all the difference when they land on your website.

But it’s absolutely crucial that that video adds value – a video for video’s sake isn’t going to cut the mustard.

Having a video on your homepage can differentiate you from the competition and the good news is that creating a video that’s punchy and effective is easier than you think…

If you’ve got an upcoming project you want to speak about get in touch here.

Speak soon,

Ben (The Video Guy)