Maybe Blue Monday isn’t so blue after all….

It was ‘Blue Monday’ this week, the supposed ‘most depressing’ day of the year.

Of course, the reality is that January can feel like a bit of a slog at the best of times, whether you’re getting back into routine after a Christmas break, emptying the cupboards of selection boxes and tubs of celebrations or just dealing with de-icing the car on a morning.

So, it makes sense… and yet, there’s not much truth to the story of ‘Blue Monday’.

It was invented by a travel company back in 2005 to boost summer holiday bookings in January – and as far as marketing goes, it worked.

But let’s face it, half of that is because of perception.

If we tell ourselves that it’s Blue Monday, we might be looking for things to confirm it…

Whereas I prefer to see January as an opportunity to set my stall out for the year ahead and build a platform to succeed.

Now, whatever your plans are for this year and whatever your goals are, it might just be that video could play a key role in it.

Whether you’ve got events coming up in the Spring, a big launch in the summer or you want to get started with regular content to support your marketing, I’d love to know more and see how we could work together.

Video’s more popular than ever and despite TikTok’s hokey-cokey routine in the US, it’s part of a wider trend in how we all consume news, content, and information.

Video may have killed the radio star once upon a time, but nobody’s usurped it yet…

If you’ve got a particular project, event or date that you’re planning for, it might be worth thinking about how video could take it to the next level – let’s talk video.

Speak soon,

Ben (The Video Guy)