Game, set and match

The French Open finished the other day, with Carlos Alcaraz being crowned the Men’s Singles champion in an epic final.

Despite his opponent, Jannik Sinner, having three match points at one point in the match, Alcaraz dug deep and stage the comeback of all comebacks to win at Roland Garros.

It was a throwback to the epic finals of the past, be it Federer V Nadal, Borg V McEnroe, or Venus Williams V Davenport.

A reminder that even when all seems lost, there’s still hope.

Wimbledon is almost upon us and for a couple of weeks, the nation will become obsessed with tennis.

Which makes it the ideal time for anyone in the tennis ball, racket or even the coaching game to take advantage with a well-timed marketing campaign.

Strike while the iron’s hot, as the saying goes.

Now, there probably isn’t a Wimbledon-equivalent in your industry but there is likely something popular that you can piggy back on and make best use of the attention to direct it your way.

Maybe it’s an awareness day, maybe it’s a holiday, a specific date in the diary – whatever it is, finding it and targeting it can be hugely beneficial.

Attention is the name of the game when it comes to your prospects and one of the best ways to get their attention is with great-looking, catchy content.

Yes, I’m talking about video again!

So, if you’re figuring out what the best way to capture attention is (and when the best time to do it is), then it might just be worth us having a conversation about the role video can play in that.

And you might even get lucky and the sun might shine for you if you’re planning an outdoor shoot… then again, this is British summertime.

If you’ve got an upcoming project you want to discuss, whether it’s an event, product launch, sales campaign or anything else, just hit reply or get in touch here.

Speak soon,

Ben (The Video Guy)