Everyone loves a deadline

It’s one of the busiest days of the year on Monday – football’s Transfer Deadline Day.

There’s no clearer example of our love as a society of deadlines and their effectiveness in getting people to take action as it looms.

We all respond to them, especially when it’s something you’re keen on but maybe you have some obstacles in your own mind preventing you from pulling the trigger.

It’s why sales campaigns work so much more effectively when they utilise deadlines, and there’s always a legitimate reason you can find to put them in place.

I love filming launch videos and sales campaign videos because they add a sense of personality and reality to the entire process, and when they’re combined with real, genuine deadlines for an offer or launch, they’re great fun to be a part of.

It’s a busy time of year for events, launches and getting things ready for the year ahead, and I’m having lots of conversations about getting set up for filming exhibitions, sales videos and regular content.

The real question is, could your next event, launch or campaign benefit from a video?

Now, I’m obviously going to say yes! But there’s good reason for that, with video consumption taking over the internet and becoming the predominant form of media consumption for so many, it’s almost a non-negotiable.

In tandem with an email and social media campaign, it could just be the thing that gets more eyeballs on your content, converting where it needs to.

So, is it worth us having a chat about your next video project? let me know.

Speak soon,

Ben (The Video Guy)